Including lab studies with willing volunteer erm, demonstrators. Thats one way to get more people into science.
*For anyone wishing to investigate further, the article is in the May 30 2009 edition of 'New Scientist' magazine issue no. 2710. I like New Scientist, it makes science accesible without dumbing anything down. I find something interesting on every issue, and thanks to work get to read it at my leisure for free.